Recipes/Glossary

Glossary

This page explains the words the site uses, in plain English. On every other page these words carry a small i. Hover over it or tap it to read the meaning where you are.

01Businesses

Broker: A company that opens trading accounts for people and carries out their trades. It earns a little on every trade.
Prop firm: Short for proprietary trading firm. Traders pay a fee to take a trading test, called a challenge. Those who pass get a funded account and keep a share of its profit.
Trading creator: A person who teaches or shows trading online, on YouTube, X, TikTok or in a paid community. They earn from their own course, community, coaching or sponsors.
Affiliate: A person or site that sends new traders to a broker or prop firm. They are paid for the traders they send, often per deposit or purchase. Many trading creators are affiliates too.
IB (introducing broker): A person or company that refers new clients to a broker. The broker pays them for those clients, often a share of their trading.
High-risk business: On this site, a broker, prop firm, trading creator or affiliate. Google and Meta put extra checks on ads for trading products.
Traders (B2C): You sell to individual people who trade. B2C means business to consumer.
Firms (B2B): You sell to other companies, such as brokers, prop firms or sponsors. B2B means business to business.

02Trading

Challenge: The paid trading test at a prop firm. The trader must reach a profit target without breaking its loss limits.
Funded account: The prop firm account a trader gets after passing the challenge. The trader keeps a share of the profit it makes.
Payout: Money paid out to a trader. At a prop firm, it is the funded trader's share of the profit.
Deposit: Money a trader moves into their account at a broker. The first deposit turns a sign-up into a client.
KYC check: Short for know your customer. It is the identity check a regulated broker runs before a new client can trade. Prop firms run one before paying out.
Compliance: The rules a regulated firm must follow about what it says and promises. The word also means the person or team who checks them.

03Recipes

Growth hack: A one-off check or trick. You run it once, then act on what it shows.
Workflow: A fixed set of steps you run yourself, with AI doing parts of the work.
Agent: An AI program that runs the steps for you, on a schedule or when something happens. You approve what it makes before it goes out.
Organic: Growth from your own posts, videos, search results, emails and communities.
Paid placements: You pay someone else to feature you, such as a creator's sponsored video or an affiliate deal.

04Marketing

Search and AI answers: Google results, and the answers AI chats such as ChatGPT give when someone asks a question.
Breakout: A video that gets far more views than its channel usually gets.
Hook: The first line or first seconds of a post, video or email. It gives people a reason to keep going.
Niche: The narrow topic your buyers care about, such as prop firm challenges or forex for beginners.
Lead: A person or company that might buy from you, with a way to reach them.
Ad library: A public archive of the ads a company runs. Meta, Google, TikTok and LinkedIn each publish one.

05AI and software

Prompt: The written instructions you give an AI model.
Transcript: The words of a video or call, written out as text.
API: The way software, including an AI agent, asks a service for data directly.
API call: One request to a tool, such as fetching one profile or one page of results. Most tools charge per call.
MCP server: MCP stands for Model Context Protocol. An MCP server is a standard connector that lets Claude and other AI agents use a service's tools.
Command line (CLI): A program you run by typing commands in a terminal. Coding agents such as Claude Code can run it for you.
Pay as you go: You pay for what you use, often by buying credits up front, instead of paying for a monthly plan.
CRM: Short for customer relationship management. It is the software where you keep your contacts, leads and deals.