Finds the search terms your rivals own and you do not

02Why this is useful

Your team can see its own search terms, and not the ones rivals quietly hold. Manufactura compares both sides, sets aside the gaps that cannot be used, and ranks what is left with its reason. Your team spends the time deciding instead of assembling the comparison.

03How Manufactura prepares your gap list

The examples below use a fictional prop firm whose rivals appear for comparison searches about challenge rules. They illustrate the steps and report no real client, rival or search result.

1. 1
   Agree the rivals to compare against, and the countries and languages to cover.

   ExampleFor the fictional prop firm, compare against three rival firms in the countries where it accepts traders.

2. 2
   Collect the search terms each named rival is visible for, country by country.

   ExampleCollect the terms the three rival firms appear for, including comparison searches about challenge rules.

3. 3
   Compare the list against your own presence, and keep the terms where only a rival appears.

   ExampleThe fictional prop firm appears for its own name, and not for the challenge-rule comparisons its rivals hold.

4. 4
   Set aside every gap that is wrong by country, intent, brand or rule, and record the reason.

   ExampleSet aside a rival's own brand searches, and the country terms the fictional firm cannot accept traders from.

5. 5
   Order the surviving gaps, and write the reason each one sits where it does.

   ExamplePut the challenge-rule comparisons above general trading words, because they match a decision a trader is making.

6. 6
   Write what would have to exist for each kept gap, and hand the list to your decision maker.

   ExampleRecord that the challenge-rule comparison needs an approved rule page, which this service does not write.

• Count how many of the named rivals appear for a term before deciding where the gap belongs.
• Search visibility data is sampled and approximate, so a gap is read as an opportunity to judge.
• A country rule or an unapproved claim can make a useful term unusable.

04Ready for your team

What you provide

• The rivals you want compared, and the countries and languages to cover.
• Your own site and the search terms your team already works on.
• Your country rules and the claims your business may not make.

What changes for your business

• Your audience, so the gaps come from the traders you actually want.
• The channels you run, so the comparison stays on search and your own site.
• Your approved claims and compliance limits, so an unusable term is flagged before it is ranked.
• Your voice, taken from the pages you have already published, so the notes read like your team's own.

What this does not cover

Manufactura finds and ranks the gaps and says what it would take to compete. No pages are written here, because recipe No. 029 builds the pages that answer searched questions.

When to use this service

Request the comparison before you plan search work. Repeat it when a rival changes what it publishes.